John Atkinson

It is to be expected at Shows that cost-no-object systems will sound great. But it is also a joy to listen to modest systems that over-achieve. In one of the two rooms sponsored by Bluebird Music, a pair of Neat Motive 2 tower speakers (CDN $2195/paor) made sweet sounds driven by the Exposure 2010S integrated amplifier that had so impressed Art Dudley in November 2005 and the English company's matching 2010S CD player. System price with Chord Company Chameleon Silver Plus interconnect and Carnival 2 speaker cable was a very affordable CDN $5274. I listened to my recording of Hyperion Knight playing the three Gershwin Preludes and was impressed by the balance of performance on offer.

My very first review of a preamplifier, for British magazine Hi-Fi News & Record Review in May 1984, was of the Audio Research SP-10. In my opening to that review, I wrote that, "more than any other component," a preamplifier "should approximate to the late Peter Walker's 'Straight Wire with Gain.'" By this I meant that a preamplifier should not be in the business of effecting dramatic changes, and in any case, dramatic changes are not the kind that prove to be of lasting value. However, I also wrote back then that what I became increasingly aware of while using the SP-10 "was the fact that 'neutrality' is a positive virtue rather than just an absence of aberration."

As Wes Phillips recently reported on this website, CD sales are down and legal downloads of audio files are up. Stereophile has been criticized more than once for not paying enough attention to the subjects of MP3 and other compressed file formats, such as AAC, and for offering no guidance at all to readers about how to get the best sound quality from compressed downloads.

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products—soap powder, mass-market beer, or cigarettes, for example—whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night.