Ariel Bitran

Here at the Stereophile office, we listen to lots of different tunes ranging from Bach to Fucked Up to Sylvester, but in the Bitran/Mejias cubicle, there has been a recent resurgence in our passion for POPULAR music.

I need my riffage! Not ads!

Seconds later, a reminder pops up in my Microsoft Outlook program: “Rdio”

Lifestyle brand. Let me say it again: Lifestyle brand. Did you just shudder a little? This term terrifies many audiophiles, because for many audiophiles, calling a hi-fi brand a “lifestyle brand” equals a focus on marketing rather than sound. Yet, on the eve of Thursday, October 6th, in a presentation to members of the hi-fi press at the Savant House in the SOHO district of New York City, McIntosh President Charlie Randall comforted us with the news that this would not be the path for McIntosh.

Iconic hi-fi manufacturer McIntosh and fashion designer John Varvatos are joining forces in hopes to spread the love of great sound to customers at Varvatos stores across the country. Both brands hope to bring customers closer to the rock’n’roll experience by bringing them closer to the music through a high-fidelity audio system. Varvatos’s relationship with McIntosh began at age 17, when he heard his first Mac system. Varvatos, an audio enthusiast, described how he felt listening to a hi-fi for the first time: “I thought it was the future then, and it’s the future now.”