John Darko

How many advertisements for hi-fi or head-fi hardware do you see on your morning commute? Two? Three? If you live in Los Angeles, Sydney, or Paris, most likely it'll be zero.

Not so in Tokyo, where commuters, tourists, and shoppers moving through the Shinjuku or Shibuya subway stations will find it almost impossible to ignore Sony's latest advertising campaign, which colorfully announces a new range of affordable portable audio players (né Walkmans). Inside, banners suspended from the cars' ceilings promote Panasonic's latest headphones and shoebox-sized stereo system. Many of the bigger Japanese manufacturers treat audio gear as a mainstream concern.