Allen Sung, owner of XLO (left), introduced the Purple Rush power cord ($7000/6ft). The first product in the company’s new Purple Reigns series, this substantial baby is heavy enough to easily yank a poorly positioned component off the shelf. IMHO, the cable’s oversized proprietary connectors are as impressive as its girth.
XLO’s designer, Jay Victor (right), explained that he wanted to design a power cable that he could use on high-current power amps in his own system. “I started dabbling in cable design when I was in charge of product development at Monster Cable with Demian Martin,” he said. “We were marveling at how much of a difference different power cables made to a system’s sound. I kept refining my ideas of power cable design, until I came up with idea of mixing different conductor shapes to best convey the whole range of bass sound.”
Victor believes that a large solid conductor is great for low bass, a flat conductor is best for mid bass, and a polymer coated Litz works best for highs and transients. He has combined all three in the Purple Rush power cord. The cord also employs an exotic field-balanced winding technique to lower the noise floor and cancel magnetic effects. All in all, five patents are associated with the Purple Rush power cord, which took eight years to develop and refine.