That was called "love" for the workers in song;
probably still is, for those of them left.
It started around 1950, as postwar economies boomed and commercial radio stations multiplied like bunnies: Broadcasters needed reliable, high-quality turntables, so Garrard Engineering and Manufacturingan offshoot of Garrard & Co., England's first Crown Jewelertook up the challenge. They brought their considerable engineering talent to bear on a new design, invested in the personnel and facilities required to make the thing, and released the model 301 motor unit in 1953. It was a huge successand, strangely enough, it still is.