In an effort to control crowds, build anticipation, and give each listener a comfortable chance at the MBL experience, MBL and partnering dealer Sensorium AV provided twenty tickets to each of their hourly shows. MBL upped the ante this year with a multi-channel demonstration.
There was certainly a lot of hype surrounding the room: the long lines waiting to get in the demo, the even longer lines waiting for tickets, and the crushing riffs of Rush’s “YYZ” emanating out into the hallway. Attendees strolled out of the room giggling and carrying gift bags. While all the other rooms at this hi-fi show were the same walk-in, knock on the speakers, and walk-out ordeal, MBL and Sensorium AV wanted to make this an experience to remember.