The Consumer Electronics Association (CEA
) has taken major steps to ensure that the 2008 edition of its International Consumer Electronics Show, to take place in Las Vegas, Nevada, January 7–10, will provide a model for sustainable and energy-efficient practices. According to CEA president and CEO Gary Shapiro, the world's largest international trade show for consumer technologies is "the first tradeshow of our size to reduce our carbon footprint. We will do so by reducing energy consumption, increasing our recycling efforts, improving efficiency where possible, and making strides toward offsetting our unavoidable emissions. . . . [We intend to give] this industry an opportunity to be a positive force for change and integral to environmental solutions that will ensure future generations inherit a healthy planet."