My definition of great writing is writing that makes you care about stuff you never even knew interested you. By that definition, this Warren St. John article explaining why he cares about college football qualifies. I think I'm going to buy Rammer, Jammer, Yellow Hammer for the flight home from Vegas.
While we're thinking about thinking, think about this: Recent research confirms that animals have language, experience complex emotions, and can apply abstract reasoning—including the assimilation of previously acquired information—to problem solving. So why do we think we're so special?