Both Chesky Records and HDtracks have a pair of co-founding partners, but the music-minded press has perpetually focused on one of them, pianist and composer David Chesky
, while ignoring his younger brother, Norman. Mainstream reporters and photographers did converge on Norman Chesky once, when they spotted him rolling a bulky, rough-hewn, wooden artifact from the 2009 auction at which Bernard Madoff's personal effects were sold for the benefit of bilked investors. Leading newspapers ran photos of Norman with the tree-trunk table he'd bought after happening on the sale, and the New York Times
identified him as "a music executive from Manhattan." As the exchange that follows shows, that description was a glaring oversimplification.