Last night at top floor of the Trump Soho Hotel (New York, NY), the design-oriented firm B&O announced the release of the BeoPlay A9 as part of their new B&O PLAY lineup of products. The BeoPlay A9 is a single active speaker system designed for seamless integration into home environments. The A9 streams music wirelessly from the customers iPhone, iPad or Android device using AirPlay or your DLNA network.
During their presentation to the press, B&O suggested that this product was not necessarily made for the audiophile but instead those interested in design and feeling enriched by one’s surroundings. Apparently, this message did not sink through to the other geeky writers. During the Q&A, reporters continued to prod whether the BeoPlay A9 could be used in stereo mode with two BeoPlays, to which B&O representatives affirmed that it could, but it was not designed for that intent. While the BeoPlay A9 was designed to sound good, more importantly it was designed to look good.