The Cable Company
's 16th annual Summer Against Hunger is anything but a feel-good gimmick. Thanks to ingenious leveraging by Robert Stein, company founder, every dollar spent on purchases from The Cable Company in the month of August results in almost $2 donated to a specific project of C.A.R.E.
, a leading humanitarian organization fighting global poverty. Given that C.A.R.E. is one of the more efficient charities aroundover 90% of donations go directly to programs and recipients, rather than to administrationthis means that for every $100 purchase you make during the month of August, a donation of over $180 will go directly to people and communities in need.