Bang & Olufsen's publicist sent me a "By Invitation Only & You Are Invited" email, promising to "unveil the newest innovations" and "the unveiling of a new, iconic product concept." (I pity the poor housekeeping staff at CES, having to clean up all the veils discarded by manufacturers.)
Reduced to its essentials, the "new, iconic product concept" is a division within B&O under a new brand, called "B&O Play." As I understand it, the products with the B&O Play brand will have all the traditional quality that B&O is known for, but they'll be less luxury-oriented, more "fun"and perhaps less expensive. The first product under this brand is the Beolit 12, a portable (battery-powered), AirPlay-equipped sound system.