“CES Unveiled” is the name of an event that’s presents a sort of preview of CES itself, featuring products that had been given awards for innovation. It takes place on the day before the CES Press Day, two days before CES is open. I normally don’t get to Las Vegas early enough to attend, but I did this time, so I thought I would check it out.
I got there nearly an hour before the four o’clock opening of CES Unveiled, and there were already hundreds of peopleall accredited members of print or internet media or bloggerswaiting to get in. Were they expecting to get some valuable swag (promotional item), like an iPad? I checked at the entrance, and, indeed, there was some swag that was to be given to each person attending: not quite an iPad, but an external battery for an iPhone/iPod. Hmm. . .I recently bought an iPhone 4. I could use a battery for it. But there was no way I would wait that long. I wandered away, and came back at about a quarter to four. The line was then much longer, and I still ended up waiting about three-quarters of an hour before I got in. Andguess whatall the iPhone batteries were gone. I’m told they had 800 of them. Total attendance of the "CES Unveiled" event must have been over a thousand. It’s going to be a busy CES. . .
But I did get a little gift: an iPhone 4 case in shocking pink. Now I just have to find someone I can give it to.
CES Unveiled, scheduled from 4:007:00 p.m. on the day before the Press Day, is an event that provides a preview of CES, giving exhibitors a chance to have press coverage before CES proper opens, and, similarly, allows attending members of the press to get an early start on their CES coverage. It's a kind of mini- (or micro-) CES, with products mostly on static display, and, given its size (small booths in a hotel ballroom) it cannot be representative of the giant entity that is CES. Still, for most of the CES press, CES Unveiled is the only game in town during that time, so you might as well attendand, who knows, maybe you'll see something interesting that's worth checking out further when CES opens. Based on previous experience, I knew there would be a long lineup, so I didn't go until after 5 o'clock. There was no lineup, but inside it was still crowded.
This photo should give you an idea of what it was like once inside. And, yes, camera fans, that's a Canon DSLR with what looks like a big L-series lens, being held up above the crowd. Which brings up another point about why there were more people at this year's CES Unveiled: this year, PMA, the photoimaging manufacturers' association, has joined CESthey call it PMA@CESso in addition to the consumer electronics press there are also the photo equipment journalists.
In a sidebar to his review of the B&W DM302 speakers in the October 1997 issue (Vol.20 No.10), Wes Phillips mentioned a handy tool he uses for speaker setup—a laser level. The one Wes used was originally intended for construction work, not tweaking one's speaker placement, but now there's one available specifically for that purpose: The 770 SA-S Laser Sound Alignment System by Checkpoint Laser Tools.
Conrad-Johnson Design, well-known purveyors of vacuum-tube electronics, introduced the ET2 Enhanced Triode preamplifier, featuring a single-ended triode voltage gain stage direct-coupled to a high-current output buffer. For once, this is not another $18k preamp; the price is a relatively modest $3500.
CES Unveiled turned out to have little of interest to Stereophile readersexcept those who are general technical geeks. (Not that there’s anything wrong with that!) Most of the products on display involved mobile computing, computer peripherals, etc., and the exhibits were simple table-top setups. Major CES exhibitors like Sony and Panasonic were conspicuous by their absence. Samsung just had some of their small digicams. I guess the high performance audio community decided to pass on this event, and it makes sense: what makes these products special can’t be evaluated by just looking at them.