As We See It

I'm sitting here in front of the trusty Toshiba 286 laptop on December 31, 1992, stuck with apparently incurable writer's block; in a couple of hours, we will be taking off en famille for the latest of Larry Archibald's legendary New Year's Eve parties. I wish I had something to write about for this month's "As We See It" essay; I wish...I wish...you know, there are a number of things I really wish for right now, yet I don't believe there is a component out there that can give me what I want.

"...and measures bad, then you're measuring the wrong thing!" If one motto could sum up this magazine's philosophy, this would be it. Too many times we have discovered components that sounded musically fabulous while offering measured performance that was, at best, merely competent. Yet recently, I'm starting to lose confidence in that old saw.

On a number of occasions, I or another of Stereophile's reviewing team has heard a product sounding flawed in ways later revealed by measurements. A closed story, you might think—but consider the NEAR-50M loudspeaker reviewed by Dick Olsher in this issue. Despite hearing many good things in the speaker's sound, Dick was bothered by a tonal-balance problem in the low treble. He was also disturbed by a lack of integration between the tweeter and midrange unit. When I measured the '50M, my response graphs (footnote 1) pretty much explained why Dick heard what he heard. Nevertheless, other reviews of this loudspeaker have been ecstatic in their praise, one even stating that it was "one of the most transparent and balanced dynamic loudspeakers available at any price" (my italics).

Audiophiles constantly seek ways to improve the experience of hearing reproduced music. Preamps are upgraded, digital processors are compared, turntables are tweaked, loudspeaker cables are auditioned, dealers are visited, and, yes, magazines are read—all in the quest to get just a little closer to the music.

People of my generation have learned that change is certain. You can't know what the change will be, but you can bank on the fact that there will be serious change over the next ten years. Look at the historically most important change in ten years: microcomputers.

In the April 1992 Stereophile, reader Hilary Paprocki expressed his belief that recording engineers are unconcerned about sound quality. Indeed, he went so far as to allege that engineers intentionally use inferior miking techniques so that they can bill clients for additional time spent trying to fix the sound. The example he used was the engineer who places a microphone directly in front of a guitar amplifier, a technique Mr. Paprocki felt captured only "4%" of the sound. Mr. Paprocki also likened recording engineers to "featherbedders."

In the four years since our last readership survey, Stereophile's circulation has grown by one third, from 45,000 to over 60,000 (footnote 1). We thought it time, therefore, to commission new numbers, from specialists Mediamark Research Inc. (footnote 2). Table 1 shows the demographic breakdown of the magazine's readers. While the launch of CD did bring more women into the audiophile fold almost 10 years ago, the proportion of Stereophile's female readers has not changed since 1988, at just over 1% (footnote 3). At one of the panel sessions at the 1992 High End Hi-Fi Show in Los Angeles, a man in the audience asked why high-end audio was so testosterone-bound when women were just as interested in music as men? The answers given by some of the many women at the show ranged from the fact that women only earn 47 cents on the dollar compared with men to conjecture that women are turned off by the hobby's tweak aspect. Certainly dealer Andrew Singer felt last October (footnote 4) that the high-end industry is hobbling itself by ignoring half the US's population.

The audio community's "Great Debate" has reached an amazing level of absurdity. On one side are the Objectivists, whose rationalist argument insists that all human auditory experience is the result of electro-physical phenomena which can be measured and mapped using established scientific methods. On the other side are the Subjectivists, romantics who believe in the synergistic interplay of music, room, equipment, and listener, and whose attempts to describe their experiences tend toward the florid and metaphorical.