It's funny, but one of the topics Jeff Wong and I have been discussing, seemingly on a daily basis, has been the endless barrage of negative reviews of 300. I have my misgivings—principally the film's depiction of Hoplite warfare that completely ignores the existence of hoplon armor or Hoplite tactics.
The definition of "fetish" is "object or part of the body that arouses libidinal impulses—often to the exclusion of genital impulses." Fetishizing that annoying Microsoft Word paperclip, however, goes beyond extreme kink into deeply creepy territory.
My definition of great writing is writing that makes you care about stuff you never even knew interested you. By that definition, this Warren St. John article explaining why he cares about college football qualifies. I think I'm going to buy Rammer, Jammer, Yellow Hammer for the flight home from Vegas.