Shure's public relations representative, Monica Moufrage, explains that the new SE115 earphones ($139) replace the company's popular SE110, and come in four great colors: black, (sort of) red, blue, and (definitely) pink.

"I'll let you try the pink ones," Monica tells me.

"Hey, I don't have a problem with that," I respond. "In fact, I'll try them all and let you know how the color influences the sound."

This is how audiophiles flirt. Oh god.

The SE115 uses Shure's Dynamic Micro-Speaker Technology and comfortable, sound-isolating sleeves. The goal here is more than mere style. The SE115 is made for improved bass and greater detail.