News

To combat lackluster CD sales and online file trading, some record labels have been adding bonus DVDs to new releases to get consumers to buy them instead of downloading the data. DVD-Audio proponents, in an attempt to counter Super Audio Compact Disc's single-disc hybrid SACD/CD strategy, have been trying to figure out how to combine CD functionality and DVD-A onto one disc.

A Tulsa, OK company may have the answer. EnXnet says that its new dual-sided, hybrid optical-disc technology has the "unique feature" of combining two distinct formats of content distribution on one disc. The company reports that it has developed a method for manufacturing a DVD on one side of a disc and a CD on the other.

"This new hybrid optical-disc technology was created to service the entertainment and music industries," says EnXnet, "but has widespread consumer and business applications." EnXnet and marketing consultants OneDisc Technologies have also announced an exclusive marketing agreement serving the music and entertainment industries. Their new arrangement awards OneDisc a number of territories, including the US, Canada, and Mexico.

EnXnet's Ryan Corley says, "Teaming with OneDisc ensures that our customers' business requirements are addressed with a creative strategy in view of the growing, industry-wide challenges that include piracy and the delivery of valued content to retail consumers."

According to EnXnet, the company specializes in media compression technologies, media replication, and disc security. The company says the new product, which has apparently also been named OneDisc, can deliver DVD-Video, DVD-Audio, CD audio, and interactive CD-ROM/Internet applications and content, all on one disc.