This probably won't seem like rocket science to most audiophiles, but it should be taken to heart by everyone in the highly competitive world of consumer electronics. A new study reveals that for consumers, customer support is nearly as important as the product itself. According to the results of the "Customer Support Issues" study, released last week by eBrain Market Research
in cooperation with the Consumer Electronics Association
, rebate offers, warranties and availability of support resources are the key customer support issues for consumers.