The largest advertising and promotional campaign for an audio product in Sony Electronics' (and possibly anyone's) history debuted during NBC's Thursday-night prime-time television lineup last week. The campaign, titled "Make it with MD," featured various celebrities as they moved through a Hollywood party sporting a small MiniDisc personal stereo unit playing their own personalized music mixes. Sony also plans major cable, billboard, print ad, and promotional tie-ins.
The 2nd Annual Southern California Hi-Fi Swap takes place on Sunday, February 22, 9am-1pm, at the Sequoia Athletic Club and Conference Center, 7530 Orangethorpe Avenue in Buena Park, one block north of Knotts Berry Farm and the 91 freeway on the corner of Beach and Orangethorpe.
As part of the reorganization process at Counterpoint, repair and updating of all Counterpoint products will be handled under designer Michael Elliott's direct supervision at a new facility separate from the manufacturing plant.
Death. It's something we all wonder about. Ever try to imagine your own? There you are, flinging yourself out of the trenches and over the top, clutching your blunderbuss and your copy of Alice Cooper's Killer. Or perhaps you wake up, the room's in flames, and you scurry about, choking, one arm around your cat, the other around your Leopold Stokowski boxed set. Or maybe you envision a mythic/gothic/celtic/druidic Bergmanesque kind of death—you, the leaden sky, your copy of Saxophone Colossus, and black-draped Death, all pasty and balding, leaning on its scythe with the same easy grace shown by members of the New Mexico Highway Department when they slump over their shovels.
Success begets success. Canton, Massachusetts-based Tweeter Home Entertainment Group, Inc. announced February 2 that it has acquired Home Entertainment of Texas, Inc. The acquisition gives Tweeter a solid foothold in the Southwest, and is the latest in a takeover campaign that has enveloped two successful regional chains in each of the past two years.
The Consumer Electronics Manufacturers Association (CEMA) announced on January 23 that total November audio sales bounced back modestly from an anemic October, but were still off by 1% for both the month and year to date. Total dollars for the first 11 months of 1997 stand at $7.2 billion, compared to $7.3 billion at this time in 1996. Nevertheless, spectacular sales of audio systems are singlehandedly offsetting the lackluster sales in all other areas.
On January 28, Carver Corporation announced the resignations, effective January 21, 1998, of Mr. Thomas C. Graham and Mr. John F. Vynne as directors of the company so each can devote more time to his respective business. Carver Corp. also announced the resignation of Mr. Stephen M. Williams as a director of the company effective January 27, 1998. Mr. Williams is pursuing other business opportunities that preclude his continued service as a director of Carver Corp.
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