The review of the YG Acoustics speakers system (and yes, I expect the budget canaries to tweet about the price) has a great mini-interview with the designer.
The guy says he measures, foremost.
If he hears something he doesn't like, he figures there was a problem with his measurements.
In fact, he says he does not 'voice' his loudspeakers.
On top of that, the review talks about how great the speaker sounds.
Wes hit a home run on that interview and review. Fascinating combination of subjective listening and addressing how an objectivist designer (of speakers, no less!) functions in the industry!