CES 2011

Wireworld’s David Salz released two new USB cables, the Platinum Starlight ($600/1m) and the Silver Starlight ($300/1m). The Platinum Starlight USB uses molded carbon-fiber connectors, while the Silver Starlight uses aluminum connectors.

Both cables use a new technology, called DNA Helix, that Salz originally developed for use in Wireworld’s premiere PS and SS HDMI cables. DNA Helix utilizes twice as many signal conductors as conventional USB cable designs.

When Salz was first developing the DNA Helix design, he began to measure the transmission speed of cables. By designing a more efficient cable, he found he was able to increase transmission speed by 20%.

“I always start with the direct connection as my reference,” he explains. “What I heard from cables at the start of my work was really disappointing. This new design allows me to get substantially closer to the purity of the direct connection.”