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Universal's CD sound-quality is very poor and Universal LPs are usually from Digital Masters (Yuk). I prefer pure analog LPs and pre-recorded reel-to-reel tapes, so unless Universal starts using only analog tapes to make their LPs, I will boycott their product!

I feel the real bottom line in cd/music sales is not as price as it is selection and format. I think the music industry needs to adopt the reality of the cd market evolution. We have some artists releasing DVD-A and Redbook, and others are Redbook and SACD and some Hybrids. They should all be hybrids at this point. And the selection is just a slump in talent within the music industry. Price may motivate a buyer but value closes the sale.

It depends on the talent offered at that price. Funny, there is a sound for the '60s, '70s, and '80s. Why isn't there a definitive sound for the '90s and '00s? Because music sucks.

It will be interesting to see whach discs have their prices lowered and how low they go. I do not expect to see any immediate changes in my music buying because i buy a lot of my music at Costco and their prices can't be beat. If I walked into Borders one day and suddenly noticed the absence of the $18.99 "SALE" price tags, I would surely be compelled to buy more music. Maybe the rest of the companies will jump on the bandwagon. Thats what we really need.

It really depends on the music. The price is a factor but a fairly minor one.

No promises, but I'm much more likely to gamble on a $12 disc than one at $18. Lower prices are much more likely to lead to impulse purchases.

most definitly, bravo universal

Maybe. I'll certainly be taking another look their way, that's for sure.

I'm boycotting all purchases of new CDs from all RIAA labels.

keep the low prices coming

So long as the music is worth buying at any price and they are truly $13 at the register. As a side note: some of their music @ $13? Why not all of it?

Maybe,if they put good music on these,witch is rare these days beside the remastering of good old tunes

As soon as I read the news, I went out at lunch to check out some CDs. I'm not a big fan of 16-bit audio, but I was curious. I buy only a few CDs a year, but now I will probably buy one every month or so. Note to the industry: if the price goes to $6, I may be stocking my back catalog and will spend several thousand dollars doing so. Linn will also be happy, as I will purchase an Ikemi CD player.

Their "pop" albums aren't anything that I would EVER buy, plus the fact that the sound is INCREDIBLY BAD!

P??re if it is Universal or Sony or some other company. The importent thing is how many great songs there are on each CD. I don't wanna buy a CD with one good song and 10 boring ones even if it's costs 1$! Give us great music and we are gonna buy it if price is good. How many of this years CD-s we should remember and listen, we say year 2007? Isn't that the real problem?

I have purchased many Naxos discs because the catalog is interesting and the price was right. I never visit Tower Records without looking in the Naxos bin, so maybe I will look though the Universal bin now as well. But the music is still the issue.

The lower prices are obviously welcome, but I'm not sure it will make me buy more titles from Universal over other labels. If the music I really want to own is on a different label, the higher price will not stop me from buying a copy. Conversely, I will not buy a Universal recording just because the price is lower that I otherwise wouldn't buy.

Lower the price, remove the copy protection, ditch the old distribution models and embrace the new, give musicians a fair share of the profits.... The list goes on.

Lately, I'm not buying new CDs, only used ones. I find that everything eventually comes through the used bin, you just need to be a little patient. If I simply must have something, then I'd buy it new, but that is the exception, not the rule.

I buy all my discs online. I make a "wish list" which I add to periodically based on reviews, friends recommendations, etc. The list now has several dozen items in it. When I feel like getting some new CDs, I pick some items from my wish list that are on sale. I use cduniverse.com, but several sites offer private online "wish lists."

If Verve is part of the deal, there's a real possibility I may buy a few more, since I'm a big jazz fan. However, if ECM comes into it, then I'll buy a lot more Universal Music.

I understand they have excluded their classical releases from the price drop. If so, it will make no difference to me.

I like the idea of the reduction in price. However, musical content drives my purchasing decisions. At the lower price, I may be more willing to experiment with artists who are unknown to me.

I buy perhaps 10 CDs per week now. I have been delving into modern classical music, like Schnittke, Part, and Feldman. There is more music to choose from now than there ever has been. Although I am sensitive to pricing, I know that these composers and their music are mostly distributed by independent record companies. So what choice do I have other than pay the price?

How about some quality content???

I already buy a lot of CD's, they might entice me to buy a few more that I might not have purchased before! ow if they lower SACD prices.....

I already buy too many CD's each month. Now I'll have to buy even more.

I'll generally experiment with CDs from unknown or up and coming artists if I can pick them up for under $12.00. At $18.98 I better damn well like every song on that CD. So yes, initially I'll be picking up a lot more Universal CDs lets just hope the content keeps me interested...

As far as the mediocity of the music is concerned: There is a lot of beautiful music out there, including new releases. One needs more time to investigate and research, we cannot just buy the music that the industry decides to thrust upon us, which is, unfortunately, mostly inferior. But if one does his research well, eg by following recommendations in amazon.com, or even better, exploring the superb music site of the BBC, there is absolutely no shortage of great music on offer.

Some of their offerings tells me they will drop the prices on their poor sellers and poorly recorded ones! This drop needs to be across the board by all manufacturers/distributors. If they want to sell a whole bunch of CD's they need to make a quality recording for $9.99 period! If the Indies can offer great recordings at this price the "Big Guys" could make a killing at this price