Whom ever's decision it was to place video adds OVER the content frames please pull that decision. It's just flat terrible. I could live through the random pop-up add but this is just horrible. The reason I read the website isn't to avoid reading the magazine, it's to compliment the reading of it when I do buy it or for the years I do get a subscription.
All this does is make me what to do neither. I can live with adds. It's part of the monitization of the web. This is intrusive and a little insulting to your loyal readers.
Please stop it.