Too Many Audio Shows? Marjorie Baumert, RMAF

A Response from Marjorie Baumert, Rocky Mountain Audio Fest

Thank you for the opportunity to respond to the question "Too Many Shows?" I am not sure the show organizers are the best ones to answer this question. Perhaps the exhibitors should be the ones to answer—after all, they are spending a significant portion of their marketing budget to exhibit at these shows, and at some point, I imagine they will decide which shows are the most productive for their individual companies. It seems to me that eventually, the number of shows will be such that the cost of attending them all will be too great, that exhibitors and press alike will decide which shows to attend, and those shows will flourish while others will simply not garner the exposure and attendance required for survival.

I have had the opportunity over the years to both attend and help out at most of the audio shows in the US, in addition to continuing to spearhead the Rocky Mountain Audio Fest. Each show organizer brings to the table a spirit of entrepreneurship and, I assume, a solid business plan. The capital investment is not small, and coupled with the monumental coordination efforts, the work is daunting.

My ultimate goal is to continue Al Stiefel's mission to provide a product to help this industry to sustain and perhaps even thrive in an ever challenging global economy. However, this model does not work without the support of the manufacturers and attendees, as well as the tireless efforts of the press. So I would pose the question to the entire industry, as well as the audiophiles worldwide.—Marjorie Baumert, Director, Rocky Mountain Audio Fest

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