I have been following Stephen's Munich Show coverage. Very enjoyable.
It sounds like a totally different experience than a US show. I particularly like the idea of marketing the concept as a "lifestyle" choice. Look at how successful Harley-Davidson, BMW and others have been with the lifestyle concept. I think this is much more a European notion than American because living spaces are generally smaller over their and a HiFi system by necessity must integrate into their general living space. They probably have fewer dedicated listening rooms as well. I hope this idea will migrate across the Atlantic as I like it and echo what Stephen said about it growing the hobby.