Start Booming: American Express & Music Direct
You might remember the American Express Plum Card advertisement that featured hi-fi and vinyl retailer Music Direct. The ad, which ran on mainstream television for several months, did a good job of introducing hi-fi and vinyl to a wider audience.
The new ad puts greater emphasis on Jim Davis’s passion for music, vinyl, gear, and sound, and describes the growth of his company, Music Direct. Notice that the pretty Wharfedale Diamond 10.1 loudspeakers, reviewed by me in our April issue and by Bob Reina in a future issue, are given good airtime.