CECE
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Sell the BRAND not teh PRODUCT!!
CECE
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http://www.scullcommunications.com/pressresources/furutech/furutech_fuse_13a.jpg

CECE
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Beautiful, as long as they work out teh right key words etc.....ain't marketing grand......Now how does that $800 piece of wire sound better than something based in reality? Of course it does, you read the correctly worded ad copy!!!!! http://www.scullcommunications.com/strategy.html

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Yes, wire is in the family tree. Nothing about anything of substance, just marketing, advertising, etc. It's the brand, not teh products......But how many of these companies have faded away, so much for marketing, since doesn't the product matter eventually? http://www.scullcommunications.com/pressresources/xlo/ulink_mary_cardas_release.pdf

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All about image and selling, nothing about the products? Pet rocks sold too..... http://www.scullcommunications.com/pressrelations.html
Like selling a politican, no substance, just hype? http://www.scullcommunications.com/marketing.html

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You can rant all you want (and you will! ) but most of those product lines they work with are extremely good lines. They aren't taking crap products and trying to make them somehting they aren't, just trying to better at reaching the right customers. I think you'd do better going after the makers of sweatshop sneakers selling for $200 to inner city kids who literally will kill to get them. Now THERE is where branding goes wrong...

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Sneakers made in sweatshops, are just "burning in" the sneakers, so the end user that SWEATS when they use em', doesn't have to waste time bruning in the new shoes. Yeah, those Furutech "high performace" fues...that sure is a real performer!!! So are those AC outelts in an Al box....now that's what high end better performance is all about!! Stick a duplex in a Al box call it high end...yeah, you are a perfect customer for the "branding effects"....... I'm sure those wires are so much better at doing what they do than all the other wires.....read teh website on pr and how they arrange for REVIEWS and new product introductions, and giving off just the right "wording in teh ads....I know that sure do sell $27K obsolete ckt CD players....we don't need no stinkin' specs, the ads are worded for the gullible. Without specs, all the ads are BS.

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Quote:
Magic wires are not in the leauge of Benz, Audi, Porsche etc...


Nor are Benz and Audi for that matter. For example, Mercedes currently has the lowest quality of any mass produced car. Audi still has not learned that front wheel drive is inherently flawed, etc.

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Audi hasn't learned front wheel drive is flawed? huh, they pioneered Quattro, 4 wheel drive in cars, it came from their military buildings back in WW2, Mercedes is the highest rated QUALITY vehicle out there, you are on what decade and planet? I was never one for 4 wheel drive until I DROVE my A6 QUATTRO, it feels glued to teh road, under any conditions, it is BETTER. My front wheel VW Jetta, feels loose nad not anything connected, even though my Jetta really handles terrificly , but not anything like Quattro, that's why VW has 4 motion, their name on teh same stuff.. Besides the Jetta has 268,000 and still feels gooood, if it ain't GEramn, it ain't a car. I did just have to change the upper radiator hose, a coupling developed a tiny pin hole I caught while looking over stuff, ORIGINAL hoses since 268,000 miles Yeah, buy a TOYota or Chevy, never. I swapped out teh hose assy all made up from teh dealer back in action, luckily it was one up top, easuy off easy on with teh new one, Get in a VW or Audi, feel teh quality, then get in a new 2009 TOYota it is aa piece of junk, CHEAP, plastic thin, horrible car, plastic is the cheapest crap they could find? the rear deck under the window is friggin uncarpeted PLASTIC that feels like rattly crap...sell the brand, not the product. 268,000 VR6, original timing chain everything, only on it's 2nd set of brake pads!! Finally had to change rotors after 122,000 miles ...

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Fine. My experience: I've owned 2 Audis and 1 VW. The Audis gave me loads of trouble and I always had to travel with full toolboxes, crossed fingers, and a credit card. VW needed some expensive work over time. Since then, I've had a Ford and a Toyota - both much much better reliability. Just my experience but it's factual. I'm happy w/ Ford and Toyota and will continue down that path for now.

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Yup, I did have a burned out headlight the other day on my Jetta, damn......I do carry spares, that took 5 minutes to replace, on teh Jetta, on teh Audi, it's a lot more work. Since driving sucks, driving a white goods appliance makes it even more sucky. If a Ford or TOYota keeps you going, fine, but a car with no road feel, no handling, nothing that imparts any kind of sensory feel, is like taking a washing machine for a spin dry. Speaking of which, my GE washer is also like going great since 1986...talk bout RELIABLE...but boring...but it do keep spinning. If "reliable" is your only requirement in driving, Kia or Hyundai is probably even a better bet for less. How booooooooring.

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Sorry, DUPster, but Audi didn't even produce a four wheel drive car until 1980, with the original Quatro. Subaru beat them, as did a number of others. Moreover, the non-quatro Audis remain front-wheel drive, an inherently flawed configuration. Bleh.

For 2008, European brands account for 17 models on the least reliable list. This includes six each from Mercedes-Benz and Volkswagen/Audi.

Maybe Mercedes and Audis have good sound systems...lots of watts?

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European brands are also teh best ones to DRIVE...with seats that support, with steering that feels, with brakes that are superb, so many things, all worthy of driving......things that matter when you are ...DRIVING. In 268,000 my Jetta GLX has never ever left me stranded, ever, never...any car needs maintaince, it's a machine. I've seen some of them Hondas that never had anything done to em.....it's plainly obvious, at 90,000 miles they are scrap. I do have a 22 year old Honda lawn mower just keeps on mowing, and mowing good. But when I want a car I don't buy a car from a lwnmower company, or portable generators, of which they do make the best. Cars are left to car mfgs......inovators, inventors...from Germany

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http://www.4x4abc.com/4WD101/who.html Porsche started VW, who own Audi, and now Porsche owns controlling interest in VW, sooooo no degrees of separation, 4 wheel drive is of coure GERMAN, and Porsche, VW, Audi related, Scubby doo didn't exist. So by virtue of family ties, Audi was doing 4WD early on, also from it's truck stuff for WW2....NSU spin off ...Nothing new comes from anywhere but Geramny when it comes to automotive inovations, even teh DIESEL, Wankel multi valve engine, fuel injection (turbo, super charger all German ideas.....Quattro, or nothing

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All German car mfgs had to do 4WD by order of da' furher in teh 30's...no Scubby Doos where there....If it ain't German, it ain't a car. http://4x4abc.com/G-Class/g5.html

Elk
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Keep Googling, but you are not going to find anything that contradicts my post.

Happy hunting!

But of course, drive what pleases you. Apparently VW is your equivalent of analog - go figure.

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No, analog is obsolete, VW is in front, with modern technology. New TDI Diesel technology from VW, Audi, BMW, Benz (BluTech), couldn't be without Analog ckts, DIGITAL, makes it all happen. Just think how ABS or ESP or air bag controllers would be, if it used Analog ckts, there would be no space in the vehicles for any people. Your vehicles start and run in all kinds of weather conditions cus' of DIGITAL vehicle control. I remeber ANALOG carbuerators, my 1966 Chrysler Newport (my first car as a kid) would new intervention when it was wet outside, prop teh choke open with a srew driver, so it wouldn't flood out, as teh butterfly would stick closed, EFI solves all them troubles, DIGITAL controllers. 21st century, what a great idea. O' VW was the FIRST to use electronic fuel injection in production vehicles....VW pioneering.

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Quote:
European brands are also teh best ones to DRIVE..

I have to agree with you on this one, DUP. My '59 MGA (pictured) has over 100,000 miles on it (I know, not much by todays standards). The only 2 complaints I have is that; the master cylinder needed rebuilding twice and it didn't come wth a radio...but, then again, the ride is too noisy to hear the radio, anyway.

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BillB,


Quote:
... Since then, I've had a Ford and a Toyota - both much much better reliability. Just my experience but it's factual. I'm happy w/ Ford and Toyota and will continue down that path for now.

Maybe Ford got better recently. My folks bought Mercs but traded them in every three years or 50K miles, and they worked reliably, for that duration. I had a Merc for over 35 years. The engine ran but needed a lot of work to get it back to full power. I bought a Sable (some called it diSabled) and it was supposed to have the improved quality. Well, it didn't and had to be fixed after 4-5 years on regular basis above regular maintenance, and dumped it after 9 years. Finally gave up and got Toyota/Lexus - very little problem over the last 10 years. No more Fix-Or-Repair-Daily for me.

However, I did drive a BMW 5 and 7 series, which isn't noted for reliability per Consumer Reports. It is the best driving car I have tried so far hands down (out of Ford/Lincoln, Toyota/Lexus, GM-Cadillac, Honda/Acura, Mercedes, VW/Audi, Chrysler).

BTW, this thread isn't about audio, is it?

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Quote:
BTW, this thread isn't about audio, is it?


Yeah, so has anyone heard the Naim system in Bentleys? I'm not getting a Bentley until they get their act together and go SET inside their audio systems.

absolutepitch
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Quote:
Yeah, so has anyone heard the Naim system in Bentleys? I'm not getting a Bentley until they get their act together and go SET inside their audio systems.

Great that you bring it back to audio. I've never had the pleasure of being in a Bentley, yet. But, other cars audio systems just don't come close to home audio for me. I heard the Bose and the Nakamichi in cars - still not like home. Maybe someone here has better experience?

mrlowry
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I've heard the Mark Levinson system in their SUV and can't say that I was impressed.

CECE
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Which car company has B&O in em now....Lots have some Harman stuff....Ya know, one thing that BLOSE pioneered decades ago.......getting branded audio into vehicles........marketing genius. Better sound through better ads......Amazing what they can do with $3 drivers......how come BLOSES don't need no magic AC line cords on their stuff? Who have you heard say they changed their AC line cord on their wave radio and now it sounds like....a system selling for 5 times as much, and it's the sound I'll never forget, and it got even more at least 7 tiems as much with my new magic line cord.

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My stock Honda radio sounds better than any of this shit. What? I'm supposed to tweak and retweak a surround system in my car for EVERY new program source? No wonder I have to keep honkin', fingerin', and body-slammin' these goddam yuppies off the road -- they're weavin' around punchin' tone controls, faders, and balance buttons between CD's.

My suggestion. Pay cash for a Honda Civic. Mine gets 35 gallons to the mile (31 city -- but I cheated, since it is a 5-speed), cost $11,000 brand new, and the radio band is full of surprises. THEN, drive it home. Where you can listen to the other $70,000-$200,000 you saved on the Honda (depending on whether you went Bentley, Lexus, or Mercedes-Benz) properly spent on sound you can listen to in style. Besides, how are you expected to screw while driving?

There is just no accounting for taste...

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I don't OWN a Lexus with the Mark Levinson system. I've just had a couple of opportunities to here it in someone else's SUV. I drive a Hyundai Accent. My luxury car is parked in my living room, if you get my meaning.

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