Real gone goo
Granted, I know little to nothing about the home theater market, but I thought this was kind of cool: a paint called Screen Goo, available through all Sherwin-Williams dealers, that can be used to transform any flat, paintable surface into a projection screen. This two-stage treatmenta reflective undercoat, topped with a semi-translucent diffusive top coatis 100% acrylic, with a very low VOC content. Screen Goo is available with different degrees of pigmentation; the photo above compares unity-gain white, on the far right, with two other shades. This company’s biggest market? According to Kevin Nute of Goo Systems, it’s theme-park installations (eg, the Haunted Mansion at Disney World).