Real gone goo

Granted, I know little to nothing about the home theater market, but I thought this was kind of cool: a paint called Screen Goo, available through all Sherwin-Williams dealers, that can be used to transform any flat, paintable surface into a projection screen. This two-stage treatment—a reflective undercoat, topped with a semi-translucent diffusive top coat—is 100% acrylic, with a very low VOC content. Screen Goo is available with different degrees of pigmentation; the photo above compares unity-gain white, on the far right, with two other shades. This company’s biggest market? According to Kevin Nute of Goo Systems, it’s theme-park installations (eg, the Haunted Mansion at Disney World).
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