I've never used anything but stock power cords. I'm intrigued by the Shunyata Venom $99 cord that is supposedly a low-price introduction to the difference a quality cord can make. With this price and a money-back guarantee I'm going to try it out. My question is where in the system would the cord be expected to make the most improvement: DAC? Transport? Pre-Amp? Phono stage? Or am I falling victim to the hype?