Some visual appeal is probably required to cause a person to want to audition a piece of equipment in the first place.
How important is the visual design of an audio product to you?

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It always helps that a product is good looking, but still has that "high-end" look. I have a Krell 300i, and that blue light is pretty cool-looking at night. But when it comes to speakers, they should look good. They're in the middle of my room, for crying out loud!

Function before form! Given that, I do like it when an audio manufacturer can give its equipment an elegant or pleasing look. Spartan visual design well done, like Audio Research's, is okay too. What I don't like is to see a company offer expensive equipment with cheesy or too-clever/kinda-ugly visual design . . . names withheld here, because you probably already know who you are---if you don't, your closest friends really should risk gently telling you. Some components are quite endearing, like B&W's Nautilus snails and Moth Audio's mad-scientist's-laboratory retro designs. My favorite: gazing into those dreamy big blue meters on a McIntosh amp while listening at night in a darkened room.

As every Chef knows, we eat first with our eyes. So it goes with our listening. It needs to please the eye as well as the soul. I love visually well-designed equipment. With Bang & Olufsen I am never sure which is more important to them, the look or the sound. In the world of audio we like that serious, no-nonsense look. We want it purpose-built, built to last, almost industrial in design, but with some flair. I want the components to have some style, some artistry to them. This can ran the gamut from the straight and linear to the curving and rounded fa
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