Robert Baird

The Hounds of Content

Robert Baird  |  Mar 16, 2016

Turning a corner at the fairly massive South By Southwest Trade Show, I was confronted by the happy puppy of marketing which seems highly appropriate.

COMMENTS
Anton's picture
Submitted by Anton on March 16, 2016 - 2:21pm

Time to invent a separate internet for sharing actual information.

;-D

crenca's picture
Submitted by crenca on March 17, 2016 - 10:59am

I largely blame "social media", and how gullible folks are in submitting themselves to such a commercial sandbox. However, for "most" internet users, including young people, social media IS the internet (they don't understand the difference).

Even with the "standard" web it is amazing what I have to do to my browser so that I can get to "actual information". Ad blockers, video blockers, script blockers, etc. etc. HTML 5 brought back the "pop up" and extension creators can't seem to keep up. I used to regularly visit several web sites that are now essentially video and pop up sites and they have lost me - and my eyeballs on their formally unintrusive advertisements.

Hint to all commercial companies who have a web presences (i.e everybody). Fire 2/3 of your "marketing" team today before they ruin your company :)

Bill Leebens's picture
Submitted by Bill Leebens on March 17, 2016 - 12:50pm

I pretty much agree with you. Most of what's out there is nonsense, a bunch of overly-entitled millenials and hipsters who think they've invented the universe single-handedly.

But then, I'm a bitter old white guy with 45 years' experience. What the hell do I know? ;->

Anton's picture
Submitted by Anton on March 17, 2016 - 4:58pm

It's not what you know, it's what your liver knows.

Hope to see you in Newport!

corrective_unconscious's picture
Submitted by corrective_unco... on March 24, 2016 - 3:06pm

What simple webpage involves all the following tracking and ad sites? (And it's partial.)

po.st 74.217.253.90
metrics.automobilemag.cOm
iad-2-apex.go.sonobi.cOm
partner.googleadservices.com
b.scorecardresearch.cOm
pixel.quantserve.cOm
safebrowsing-cache.google.cOm
cdn.stereophile.com
www.stereophile.com
edge.quantserve.cOm

Hint: The page was about a marketing dog.

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