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Buddha
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Last seen: 2 years 9 months ago
Joined: Sep 8 2005 - 10:24am
A general rant and rave courtesy of Mrs. Buddha...

Aloha,

I was lounging around leafing through hi fi mags this past weekend and Mrs. Buddha was doing a leisurely over the shoulder look into my universe.

After a bit, she asked if I ever noticed how NONE of the systems in the equipment ads would ever actually work.

I said, "Wha-choo talkin' 'bout, woman? They work great!"

She said, "Nope, ain't none got any power cords or interconnects."

(Yes, she uses the word interconnects. She can also tell how much a piece of gear I try to sneak into the system costs just by looking at it.... ...)

Dang, she was right. I couldn't find any hardware ads that showed any evidence that audio hardware requires AC power or interconnects. Just beautifully framed shots of grand listening rooms with classy equipment regally holding court, unfettered by AC-in or signal-out umbilici (plural of umbilicus?).

The only pics including wires that we could find were, of course, in the wire ads, and even then they only give a glimpse of a termination or whatever their specific schtick is, not really a glimpse of the sideboards of a listener's room being obscured by three runs of cable.

Anyway, she says that the first hardware manufacturer who can come up with hardware that actually looks as clean at home as it does in the ads will bring her wives group running credit cards in hand, and make the manufacturer so rich that he or she will be able to hire Bill Gates to peel his/her grapes!

So, you heard it from her, manufacturers, can you get right on this?

Monty
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Re: A general rant and rave courtesy of Mrs. Buddha...

Yeah, my wife will peek over my shoulder from time to time. All I can say is Thank God there aren't very many advertisements with the price plastered all over the page!

Naturally, I point out the really modest equipment that has the price on the page to create the illusion that this stuff really isn't all that 'spensive.

jazzfan
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Re: A general rant and rave courtesy of Mrs. Buddha...

Well gentlemen there is a Mrs Jazzfan and she has a few hobbies of her own. One is film (not ditigal) photography and the other is travel. So I will sit there reading my hi-end audio mags while she reads her travel mags and we both we had more money to spend on our respective hobbies. (Actually with one daughter in college and the other about to enter college, it's amazing we can even afford the magazines )

When Mrs Jazzfan complains about the cost of my audio equipment, my usual avenue of retort is that at least with my hobby, as opposed to her hobby, after I've spent the money I still have the equipment, where as she just has some fading memories of her travels. Of course, I don't win the arguement. And the cables are still pretty damn ugly.

Jeff Wong
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Joined: Sep 6 2005 - 3:28am
Re: A general rant and rave courtesy of Mrs. Buddha...

I don't think you'd sell much gear if the ads showed real world scenarios re: cables (see attachment.)

Buddha
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Re: A general rant and rave courtesy of Mrs. Buddha...

Mrs. Buddha says, "As long as I'm on a roll..."

She was also astute enough to notice another thing I didn't.

(First a disclaimer: I love Stereophile the most, but I'm not entirely monogamous regarding the my reading habits.)

Mrs. Buddha pointed out that the ads in Stereophile tend more toward what she called "gynecology shots," close ups of one piece of gear, with most equipment being pictured without a "context."

Then she pointed out the differences between Stereophile and "a prominent two-channel-oriented-east-coast competitor" and their ads had many pictures of equipment in rooms and they actually showed people in the room apparently enjoying the product.

Well, as a subjectivist audiophile, I admit to being easily influenced, but she seemed right. Has anyone else noticed what she noticed about ad pics?

jazzfan
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Re: A general rant and rave courtesy of Mrs. Buddha...

Buddha,

Funny, but I noticed a similar phenomenon occurring in the photos between "High Times" magazine and "Cannabis User" magazine. HT tends to show closeups of the buds where as CU will people actually enjoying the substance. So it would appear that this is not just limited to audio gear.

However, on the other hand, "Police Gazette" shows many photos of what happens when people get caught using that substance .

RGibran
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Joined: Oct 11 2005 - 5:50pm
Re: A general rant and rave courtesy of Mrs. Buddha...

Funny stuff Jazzfan

RG

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