Furutech’s New Cable Brand

Furutech is introducing a new speaker cable brand in 2011, ADL, Alpha Design Labs. Designed to make OCC cable products available to entry-level buyers, ADL cables are the lowest priced cables in Furutech’s current line-up. Prices start at $100/1m pair interconnects, with USB and LAN cables going for around the same price.

Pictured is Furutech’s Flux series of cables, which was introduced last year. The Flux power cable runs $1200/6ft, while speaker cables cost $2000/2m pair. On the left is publicist extraordinaire Jonathan Scull, standing aside Furutech’s Graeme Coley. Also present, albeit unpictured, was Furutech’s Engineer and VP, Frank Yoo.

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