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In some way, I feel that it degrades the quality of the magazine. I was quite surprised, especially to see the FHM ad. I subscribe to this mag to see pictures of and read about beautiful audio components, not beautiful women.

I don't buy the magazine for the ads. Anyway, I drive a BMW M3. Don't all audiophiles?

Granted, I'm sure most of your readership is male, but that doesn't mean the women who do read your mag, as well as the wives, mothers, sisters etc. (which I am none of, by the way) don't notice the "almost-sexist-but-not-quite" undertone of your mag. Generally, however, I can't say I'm too surprised (and not incredibly upset either) by these ads. What can I expect from a magazine and publishing company who shamelessly displayed "The 100 Most Beautiful Women in the World" at an audiophile trade show?!? Did anyone notice how many women were there? I did, I was a bit surprised that there were as many as there were. I'm fairly certain none of them appreciated your "anorexic 20-somethings" publication, or maybe that was really supposed to be floating around the Hilton the previous week of the Home Entertainment Show when the plastic surgery convention was in town!

Keep up advertising like that and I won't subscibe ever again!BMW is ok but the other is out of character for your fine publication.

Last time I checked, I did not subscribe to any magazine in order to comb through and critique all of the advertisements in order to determine whether or not they are approprate. Who cares how EMAP pays for its writers as long as they pay them and not me.

People aren't working for Stereophile just to be nice are they?

Why must an audio/music magazine only accept ads from within the industry? I can't think of a good reason, and in fact, if we want to keep our subscription prices low, bring on more ads. And by the way, what's the matter, don't like BMWs??

HELLOOOOOO, come on people, somebody—with money, mind you—wants to help subsidize our hobby! Like, we don't need the money? Wake up ! I'm all for it! Kudos for Stereophile coming up with a tasteful and appropriate way of ensuring the continued publication of a magazine we all enjoy.

Why is this an issue? The United States is a democracy ,which operates under a free enterprise economic system. What then, is wrong with BMW, FHM, or any other business enterprise advertising their goods in a high-end hi-fi magazine? Get thee a life!

do whatever it takes to keep stereophile alive it is my playboy

Who the hell cares?? They are just advertisements!! Hell when are you guys gonna put some naked chicks flashing around equipment by the way. When that happens sign me up.

BMW is fine but FHM is a stretch. However, non-audio adverts should remain a small minority of the total pages.

BMW has figured out where to find a large group of (mostly) men who spend (waste?) much money on high tech toys.

To each his own, I suppose, but it puzzles me that anyone would get upset by a few harmless ads that don't happen to have anything (direct at least) to do with our particular addiction. As far as I'm concerned, if it helps keep away subscription rate increases, more power to you.

Nobody reads ads.

The FHM girls looks gourgeos on your Magazine.

I don't understand what the concern is over these ads!I mean, really . . . In the BIG scope of life, there are many more important issues to be worrying and debating about!

Hey guys , put some Ferrari inside and I'll be delighted since I'm a proud Ferrari owner and Stereophile subscriber

if I wanted fancy cars and high end audio I would put Stereophile down and pick up Robb Report

Didn't realize what I've been missing. Forget the stereo gear, I'm dumping it, buying a BMW and going cruising for babes!

The BMW ad is OK. The FHM ad is the one I don't like.

I could not care less. It is a complete and total non-issue.

They've insulted my intelligence enough already.

The ads keep our subscription costs down. If you don't like the ads, just ignore them and read the articles. After all isn't that why you buy the magazine in the first place?

Non industry related advertising only lessens the probability that the magazine will lose its objectivity in reviewing audio equipment.

I don't mind seeing ads from BMW or other expensive cars, in fact I'd like to see ads for expensive watches, wines, clothes etc. too -- there seems to be a connection between the love of good audio and the finer things in life, even if most of us cannot afford them. These ads exude a sense of class that kind of rubs on the magazine and its readers. FHM ads, though, take the magazine in a different direction -- it makes the magazine cheap, raunchy and crappy.

Not enough! Should put more great looking babes ad.

Who really gives a care? It's an AD! It's not like the magazine is reviewing a BMW. Jeez! We all need to pay bills.

at this point, the ads are the only thing interesting in the mag.

I think those adds are indicative of who is calling the shots at Stereophile these days, unfortunately.