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Let them advertise and use the extra revenue to produce some good content in the magazine.

Get real, publishing a magazine is a business. And the reason Sterophile is around and many others are not is that it never forgets that. People shoulg be glad to see these ads. The bottom line is that more ads means more revenue which can lead to more content, and I'm in favor of more content.

As long as they are not taking away space normally used for content, I have no problem with non-audio advertisers

As long as I can still score an issue for a buck (through a subscription) I don't care who advertises.

If the BMW add helps to reduce the price of the magazine who cares!

I have no problem with Stereophile allowing a high-end car builder like BMW or Jaguar to run an ad in their magazine. Such ads can help keep a publication out of financial trouble and allow it to continue to focus on its mission. With that in mind, I do hope Stereophile will stick to the high-end and leave the Toshiba and JBL reviews to the A/V mags like Home Theater!

The ads are beginning to give me a Stereo Review kind of feeling.

This had better not be the slippery slope that leads to liquor and cigarette advertising. If it does, I'm outta here.

I buy mag for audio-other things take up space and I will not support those non audio products

Sheesh, who cares?

If wanted to read about it i'd buy the magazines

I'd rather see ads for Naxos, or Sony Music, or other record companies, if you want to solicit more ad revenue.

I prefer audio equipment-related ads. But I also realize Stereophile needs to make a buck. Do what ya gotta do.

Quite simply, most of us reading this magazine are the target demographic for these products, mostly single males with a reasonable disposable income. Both BMW and the publishers of FHM (who are trying to please their advertisers) believe that the readership of Stereophile are likely to be consumers. As far as I'm concerned as long as an advert is legal, decent, honest and truthful, then for that advert to be prevented from being run must be some restriction of freedom of speech and freedom of expression. When you start restricting these, when do you draw the line and stop? When do you cease to have a democracy where free speech is permissible?

Great to see those ads and I think BMW and FHM have targetted the right customer group as majority HIFI lovers are men (no offence to Lads HIFI fans), and men love cars and woman generally. Feel that those ads sometimes help to clear up our mind a bit from only HIFI HIFI HIFI while "studying" the Stereophile mag.

Oh no, don't put pictures of nice looking cars in my stereophile.

I'd like a BMW, but if I didn't then I guess I wouldn't like the ads either.

I don't know if "bothered" is quite accurate. I think these ads are entirely inappropriate. Where will it stop? Do the older audiophiles need Depends? Let's stick to the gear.

Why the big deal? It is just ad space. I'm just waiting for the Lexus ad that talks about a Mark Levinson sound system to go to print.

Cars; okay. Men's magazines; okay. Computers would be okay. I'm not going to make a list, but when the ads for guns, cigarettes, underarm deodorants or feminine hygiene products begin to appear, then I'll get upset.

Turn the page . . .

I haven't seen the FHM magazine link, but the BMW link caught my eye right away. I thought the mini-movies were very well done and as a luxury car manufacturer, BMW is a fitting advertiser. The Stereophile crew has to live by the same motto that my family does, "We gotta eat." As long as they keep the hi-fi links as well, they can feel free diversify.

This is common magazine industry practice. The whiners should shut up!

Who cares? I swear, half the people that subscribe to this magazine are whiny rich twits. Shut up, already.

The BMW and FHM ads detract from the established image of Stereophile. I'd say lose 'em. I already subscibe to car magazines and I even have a subscription to Maxim. But there is a time and a place for everything.

As long as it helps Stereophile maintain its competence and Stereophile retains its integrity in its articles, fine by me. Just as long as the ads have nothing to do with tobacco and adult products, since Stereophile should also be educational for the interested young generation—our future audiophiles.

While I wouldn't consider it strong enough to cancel a subscription, I am sure we can get car ads in any other magazine. Stereophile offers a wealth of information to its readers. It's difficult enough finding out what new and present equipment audio manufacturers have in other publications. While I realize that stereophile may not be able to survive without ads, I think you should stick to audio/video related ads only.

Always the concern, I'm afraid now, somewhat justified, that your editorial and reviewing positions will be predjudiced.

It's better then Bose ads!

What took ya so long? might be the most appropriate question. Stereophile readers interested in BMWs? Stereophile readers interested in FHM ? Sounds like a No-Brainer to me.