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RobertSlavin
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Deceptive advertisement

On May 10 of this year I sent the following e-mail to Stereophile with the headline "Deceptive advertisement?":

"Editor:

 

On page 44 of the May 2011 issue YG Acoustics has an emblem for Stereophile 2009 Product of the Year in its advertisement. It seems to me this is deceptive.

 

According to the December 2009 issue YG Acoustics speakers were neither "Overall Product of the Year" nor even "Loudspeaker of the Year." The best that can be said of them was that one of the 16 editors involved in the "Editors' Choice" awards, Fred Kaplan, named it his "Editors' Choice" for  the year.

 

As I said, I think the current emblem is deceptive.

 

Robert Slavin"

 

Since then YG Acoustics has continued to have this emblem in their advertisements in Stereophile. They have had ads in every issue from the May issue to the September issue (which I just received).

 

The speakers reviewed in 2009 were the YG Acoustic Anat Reference.

 

I believe that the editor or publisher should not allow these ads in their current form because they are simply wrong. Yet there they are. I also believe some sort of correction should be posted in the letters or manufacturer's comments section.

 

This deceptiveness makes me skeptical of YG Acoustics.

 

Robert Slavin

tmsorosk
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Some people have to much time

Some people have to much time on there hands .

pentode
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That should be too much.   

That should be too much. 

 

geoffkait
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time on their hands

That should be their hands.

G. K.
Machina Dynamica

Lamont Sanford
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As one of the editors once

As one of the editors once told me, "...not the advertisement bugaboo again."

tmsorosk
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Thanks for the spelling

Thanks for the spelling corection guy's . It's kind of like having my exwife back . 

geoffkait
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That should be

That should be, Thanks for the spelling correction, guys.

Sorry, couldn't resist. I obviously have too much time on my hands.

GK
Machina Dynamica

soulful.terrain
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LMFAO!
tmsorosk wrote:

Thanks for the spelling corection guy's . It's kind of like having my exwife back . 

 

LMFAO!

dbowker
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...

I  too many hands on my watch, and and not enough feet in my listening room, and not enough time to be in there listening.

drjjpdc
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When did spelling and grammar become unnecessary?

I don't have a lot of time on my hands and that's why I use a spell checker.

Am I the only one that finds reading less interesting when you have to correct spelling and grammar errors in your head? 

JoeE SP9
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Grammar and spelling

Poor grammar and spelling do not make a good impression. There is a spell checker in this forum's editor. Not using it is just lazy. For grammar there's Strunk and White. 

Catch22
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Spell check isn't going to correct properly spelled words

Two, to, too or their and there aren't going to show up in spell check. Besides, everyone loves watching the anal retentive spelling nazis show their asses.

Soothsayerman
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Dammit and I was going to buy

Dammit and I was going to buy the YG Acoustics Anat and now this. 

JoeE SP9
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Grammar

Strunk and White is for grammar.

soulful.terrain
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White Skunk
JoeE SP9 wrote:

Strunk and White is for grammar.

Sounds like the names of two new strains of weed.cool

jgossman
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Kind of silly

All this going on about everything but the subject.  

To the point, I don't think it's too much to expect of such a magazine to edit and hold accountable it's ad copy, especially if incorrect statements are being put in to it's own mouth to sell the product.  It may be a fine product, but given the relative scarcity of really good audio magazines anymore, I think enough people rely on S'Phile to expect different.

Doesn't mean anyone stops reading the mag, but it's a fair assessment.  Give the guy a break.

John Atkinson
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The Chinese Wall

jgossman wrote:

 I don't think it's too much to expect of such a magazine to edit and hold accountable it's ad copy...

With respect, it is too much to ask. The Chinese Wall that prevents advertising concerns from affecting editorial decisions and judgments - see www.stereophile.com/asweseeit/366/index.html - also works in the opposite direction: I dn't see the content of any specific advertisement until the issue arrives in my mailbox. When I feel an ad has crossed a line, I do subsequently let the publisher and ad reps know my opinion, but it remains their decisions on what, if anything, should be done about the matter.

Right now, I have absolute authority over Stereophile's editorial content. But if I were to demand that I have pre-publication control over advertising content, as you suggest, what is to stop the publisher asking for the same input into editorial content. That's not a road I want to go down.

John Atkinson

Editor, Stereophile

jgossman
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Fair enough

Mr. Atkinson.

Thanks for the perspective.

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