This photo should give you an idea of what it was like once inside. And, yes, camera fans, that's a Canon DSLR with what looks like a big L-series lens, being held up above the crowd. Which brings up another point about why there were more people at this year's CES Unveiled: this year, PMA, the photoimaging manufacturers' association, has joined CES—they call it PMA@CES—so in addition to the consumer electronics press there are also the photo equipment journalists.