CES Unveiled

“CES Unveiled” is the name of an event that’s presents a sort of preview of CES itself, featuring products that had been given awards for innovation. It takes place on the day before the CES Press Day, two days before CES is open. I normally don’t get to Las Vegas early enough to attend, but I did this time, so I thought I would check it out.

I got there nearly an hour before the four o’clock opening of CES Unveiled, and there were already hundreds of people—all accredited members of print or internet media or bloggers—waiting to get in. Were they expecting to get some valuable swag (promotional item), like an iPad? I checked at the entrance, and, indeed, there was some swag that was to be given to each person attending: not quite an iPad, but an external battery for an iPhone/iPod. Hmm. . .I recently bought an iPhone 4. I could use a battery for it. But there was no way I would wait that long. I wandered away, and came back at about a quarter to four. The line was then much longer, and I still ended up waiting about three-quarters of an hour before I got in. And—guess what—all the iPhone batteries were gone. I’m told they had 800 of them. Total attendance of the CES Unveiled event must have been over a thousand. It’s going to be a busy CES. . .

But I did get a little gift: an iPhone 4 case in shocking pink. Now I just have to find someone I can give it to.

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