News

Once again, audiophiles can help themselves and others at the same time by participating in The Cable Company's ninth annual "Summer Against Hunger" campaign. The Cable Company and a wide cross-section of its vendors (listed below) have set up a program by which up to 10% of The Cable Company's August sales are donated to CARE and the International Rescue Committee, with contributions to be used to assist the worldwide disaster relief efforts of those humanitarian organizations.

The Cable Company's Robert Stein explains: "We dedicate our August each year to doing something to help the poorest people in the most ravaged regions of the world with basic human needs like food, shelter, clean water, and medical attention. Our total program contributions over the last eight years, including matching funds, are now well over $250,000."

During August, The Cable Company will donate 5% of its total sales, and participating manufacturers will match this with their own 5% donations for each Cable Company sale of their products during the month. The company describes the effort as a cooperative program that works because of the assistance of many individuals and companies. Stein also leverages the overall contributions through other matching funds programs to increase the total amount donated. Last year, for example, a purchase of $500 of products yielded $400 in total funding earmarked for the Angola Polio Eradication Program.

Stein notes that CARE reached over 25 million people in 60 countries last year. "91% of their total funds raised are at work on the ground, providing nourishment, training, health, sanitation, and other support in developing countries around the world," says Stein. "In terms of charitable efficiency, the IRC was ranked second among US charitable organizations, with 92 cents of every dollar spent by IRC going directly to provide lifesaving emergency assistance to hundreds of thousands of refugees in 30 countries."

Stein adds, "This annual fundraiser is one of those rare occasions where a good cross-section of the companies involved in our part of the electronics industry participate together to support a worthy cause. Our industry is made up of companies and consumers who care about many things, only one of which is their audio/video equipment. 'Summer Against Hunger' gives us an opportunity to offer something important to that half of the world which can never participate in our industry because they are too busy figuring out how to survive."

To find out more about the "Summer Against Hunger" campaign, go to The Cable Company's website or call them toll-free at 800-FATWYRE (328-9973)

Participating Vendors

Acoustic Zen Technologies
Analysis Plus, Inc.
Arcici, Inc.
Audience
Aural Symphonics/Univocal
Bybee Technologies, Inc.
Cardas Audio
Echo Buster
Eighth Nerve
Elrod Power Systems, Inc.
First Impression Music
Gingko Audio
GRADO
Harmonic Resolution Systems
Harmonic Technology
Herbie's Audio Lab
Immedia
JPS Labs
Kimber Kable
Last Factory
Magnan Cable
May Audio Marketing
Musical Surroundings
Nirvana Audio
Nitty Gritty
Nordost Corporation
Precision Audio Products LLC
Purist Audio Design
Shakti Innovations
Sound Connections Int'l, Inc.
Siltech America
Straightwire, Inc.
Symposium Acoustics
Synergistic Research
Virtual Dynamics
WireWorld