B&O Play’s Beolit 12
Reduced to its essentials, the "new, iconic product concept" is a division within B&O under a new brand, called "B&O Play." As I understand it, the products with the B&O Play brand will have all the traditional quality that B&O is known for, but they'll be less luxury-oriented, more "fun"and perhaps less expensive. The first product under this brand is the Beolit 12, a portable (battery-powered), AirPlay-equipped sound system. As you can see in the photo, the Beolit 12demoed by B&O's Vice President, Henrik Taudorf Lorensenis quite compact, but it's very solidly built. At $799, this is near the top end of the range for products of this sort, but it might just be worth it. In a brief demo, Beolit 12 impressed me with its ability to play loud without distortion, and its bass was hard to credit to such a relatively small box.