CES 2011

Gary Koh of speaker manufacturer Genesis was happy to show off the new Absolute Fidelity Interface cables. Being sure to note that the product does not use the Genesis name, because it has been designed to be used with all loudspeaker brands, it has been give its own dedicated Absolute Fidelity website.

“To me, a cable should not function as a component; it should be an interface between two components,” said Koh. “Since every component is different, and draws power differently, I’ve designed different cables to interface between different components.”

The Absolute Fidelity Interface line currently includes the Loudspeaker Interface ($3000/2m pair); Turntable Power interface, Amplifier Power interface, and Component Power interface (each $1800/1m pair); and Component Interface (for use between source components, $1800/0.6m pair).

Koh explained that, a few years back, when he could not find a cable sufficiently transparent to do full justice to his Genesis 1.2 loudspeaker, he began rolling his own. Steve McCormack and a few other designers he works with were so impressed with the cable that they urged him to market it.

“I didn’t really launch them,” Koh said with a smile. “They just started selling. You can call this the official launch.”