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Thank you for an insightful take on pricing!
Looking at Stereophile's media kit, it appears that the "average" Stereophile subscriber:
- Is a Male (99%)
- Is Married (65%)
- Is Middle-Aged (47)
While the Median Household Income for your subscribers is $138k, the majority of your subscribers (52%) have a household income UNDER $100k. This probably means that you have a relatively small minority of subscribers with a very high household income, which is pulling the median up to $138k. Also, since 2/3 of your subscribers are married, I would suspect their spouses contribute to the household income and have a big say-so about any large purchase decisions.
In addition, the average amount your subscriber has spent for their system is $18,500. So, when you refer to the $15,000 Wilson Sabrina as "affordable," keep in mind that those speakers cost nearly as much as your average reader's entire system!
I realize Stereophile reviews equipment across a broad spectrum of costs, but with the dearth of brick-and-mortar dealers, many of your subscribers have come to depend more and more on your reviews to make purchase decisions. I, for one, would appreciate reviews of more products that fit within your average subscribers' economic reach.