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tmsorosk
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Joined: Dec 5 2010 - 12:34pm
As We See It

   Just finished reading Stephen's "The Audio Geek ' . I enjoyed the read , but one thing bothered me , it's something that I keep seeing . How the audio industry has failed to attract a younger audience . Whenever I read something to that effect I think to myself , what about trying to attrack the middle aged and older folks , you know the people that still appreciate the finer things in life , and will likely have more disposable income . 

    I know I must sound like an old fuddy-duddy but do companies really want to spend there advertising resources trying to attrack and audience that would rather obtain a free MP3 download than a well recorded LP or CD and don't give a rats rear end about the quality and refinement of a great playback system ? 

usernamophile
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Joined: Oct 15 2013 - 1:11pm
tmsoros, Consider this

tmsoros,

Consider this perespective: audiophile marketing is useless without exposure to "the experience". If a person has never heard a good system, they don't have a need. The real quandry in high end audio is exposure. How does Joe Average experience hi-fi? Most of the time he/she doesn't - that is the real problem. I spend too much money on audio equipment because I was the last of a generation; I sold electronics at a Big Box store and my knowlege was what I used to earn my commission. My curiosity blossomed and I expanded my horizons. Without that exposure, I would have no need for hi-fi. I don't think this is an age question or a means question. Lots of teenagers have expensive bicycles, computers, and even a few still have cars. But most people never hear hi end audio. That's why headphone are touted so heavily in Stereophile - they are the new gateway. YMMV.

tmsorosk
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Young audiophiles

Good points ( usernanophile ) . 

Exposure is only a first step , from what I've experienced with todays youth including my own offspring , there looking for a a quick thrill then on to something new . To have stability in the market your going to require people that are dedicated and willing to make a longer term financial commitment .

Headphones may be a gateway , but for the young it may be a gateway to cheap sound for those that know they'll likely be into something  different in a very short time .  

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