Thanks, Tom.

tom collins wrote:

It sounds like a totally different experience than a US show.

  I particularly like the idea of marketing the concept as a "lifestyle" choice.  Look at how successful Harley-Davidson, BMW and others have been with the lifestyle concept.  I think this is much more a European notion than American because living spaces are generally smaller over their and a HiFi system by necessity must integrate into their general living space.  They probably have fewer dedicated listening rooms as well.  I hope this idea will migrate across the Atlantic as I like it and echo what Stephen said about it growing the hobby.

Yes.

I don't see why the idea of hi-fi as a "lifestyle" choice shouldn't be embraced. After all, it is a lifestyle choice. Why try to deny it? Hi-fi, to me, is as much about making the conscious decision to enjoy a high-quality experience as it is about sound, or music, or specs, or anything else.

Hi-fi should be sexy, hi-fi should be cool. If it's not, why waste the time and money?

We have lifestyle choices it's called Bose or B&O.

Bubbamike wrote:

We have lifestyle choices it's called Bose or B&O.

Would you expand on these thoughts? I don't see your point. Are you saying that these are the only choices we have? That these two brands spoil the entire market? What?

They are the only ones I know of, that are marketing themselves in that manner. Though others are doing so defacto by their pricing. For example Wilson or Magico are CEO lifestyle choices. The rest of us can make do with what ever lifestyle choice.

Is there any lifestyle choice, and I'm talking about ones you would admit, that you do in the privacy of your own home?  everything mentioned is out in public to impress them.  Cars, boats, motorcycles and such have to been seen by the uncool to demonstrate how cool I am.  Most of the spiffy design stuff seems like it is for either making you feel urban and hip or not pissing off your wife with stereo stuff. 

...what happened with Rose Marie, playa?