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What's the use of something which looks good, costs a lot but doesn't sound good?
Some audio companies, such as Bang & Olufsen, concentrate just as many resources into their products' appearance as into their sound. Does this matter to you?
Aesthetics are almost as important as quaility. If you have lots of black boxes (in addition to five or six speakers) in your living room, it defeats the purpose of having a nicely decorated room. Macintosh is making a killing on the iMac because people want a more visually appealing "appliance" in their office.
I found that at a certain level all great speakers (usually very expensive) sound "great". So the deciding factor is visual design. Speakers are still large objects in your house...it makes a big difference if they match your decor. I personally like the cherry wood cases I've seen in some top name brand speakers.