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SoundCraftsman:even though a lot of audiophiles didn't like their sound. I think it was a great audiophile name.
Reader Jeff Nobe is wondering what our readers consider the best name ever used for an audio company and why?
The Verendus Noctis Cantus Apparati Co. Their products: 1) Epiphany Subscriptio Preamplifier Marco IX, 2) Magna Epidurean Acernus Pedis, 3) Resurrection Valvula Vitale Hybrid Amplifier Typo A, 4) Eucharisti Castimonia Firma Amplifier, and 5) Noctis Cantus Funii cables and interconnects. And the monks will throw in a couple of bottles of their own old liqueur with each purchase.
McIntosh wins by far. Not only is it a last name, which for high-end is crucial because it carries an old, forgotten essence of ones' work and ones' word into the product, but it embodies new-world pioneering ideas with old-world heritage and quality. No matter how good a name is, if it is detached from the person designing/building/selling it, eventually it wears thin. In this industry, where we want to know everything about the people behind the products, it is always a good idea to put your name in the faceplate, thus making yourself responsible for everything that happens with that product. You are basically signing it, and that is the strongest statement of your word given.
Ok this is the most excellent name for Audio Gear. It will project that it is the pinnacle of audio technology, it will instill in the minds of prospective buyers that they have arrived. This new name will not have to earn a reputation such as Audio Research or McIntosh over years of marketing. This name on any store moniker will tell the shopper that he has found the classiest high end audio store in the state. And that name is....wait can't tell you until I get it patented.