It was 10:10AM on Friday, 50 minutes before the start of the T.H.E. Show Newport Beach, and the lobby of the Hilton Irvine was abuzz with activity. Folks were standing 510 deep, in multiple lines, waiting to register or retrieve their pre-registration badges. Close by, at the entrance to the lobby, photographers for multiple publications and organizations were establishing turf, staking out the best spot for catching every smile, grimace, and nuance of the 10:30AM ribbon-cutting ceremony. And in the midst of it all, hotel visitors whose deepest association with audio is that it rhymes, more or less, with rodeo were eyeing the whole thing with a mixture of curiosity, incredulity, and downright dread.
Welcome to T.H.E. Show.