The largest advertising and promotional campaign for an audio product in Sony Electronics' (and possibly anyone's) history debuted during NBC's Thursday-night prime-time television lineup last week. The campaign, titled "Make it with MD," featured various celebrities as they moved through a Hollywood party sporting a small MiniDisc personal stereo unit playing their own personalized music mixes. Sony also plans major cable, billboard, print ad, and promotional tie-ins.
The 2nd Annual Southern California Hi-Fi Swap takes place on Sunday, February 22, 9am-1pm, at the Sequoia Athletic Club and Conference Center, 7530 Orangethorpe Avenue in Buena Park, one block north of Knotts Berry Farm and the 91 freeway on the corner of Beach and Orangethorpe.
As part of the reorganization process at Counterpoint, repair and updating of all Counterpoint products will be handled under designer Michael Elliott's direct supervision at a new facility separate from the manufacturing plant.
Success begets success. Canton, Massachusetts-based Tweeter Home Entertainment Group, Inc. announced February 2 that it has acquired Home Entertainment of Texas, Inc. The acquisition gives Tweeter a solid foothold in the Southwest, and is the latest in a takeover campaign that has enveloped two successful regional chains in each of the past two years.
The Consumer Electronics Manufacturers Association (CEMA) announced on January 23 that total November audio sales bounced back modestly from an anemic October, but were still off by 1% for both the month and year to date. Total dollars for the first 11 months of 1997 stand at $7.2 billion, compared to $7.3 billion at this time in 1996. Nevertheless, spectacular sales of audio systems are singlehandedly offsetting the lackluster sales in all other areas.
On January 28, Carver Corporation announced the resignations, effective January 21, 1998, of Mr. Thomas C. Graham and Mr. John F. Vynne as directors of the company so each can devote more time to his respective business. Carver Corp. also announced the resignation of Mr. Stephen M. Williams as a director of the company effective January 27, 1998. Mr. Williams is pursuing other business opportunities that preclude his continued service as a director of Carver Corp.
Attention all you amateur speaker designers furiously creating the world's next revolutionary crossover or cabinet design in your garage: Meniscus Audio, a manufacturer of loudspeakers that sells directly to consumers through mail-order marketing programs, has announced a loudspeaker design contest that offers the winner the opportunity to have his or her design developed for distribution as a kit. First- and second-place prizes will also be awarded.
Silicon Valley, Jan. 28---John Sunier, host of the nationally syndicated radio program Audiophile Audition, and I were here last night at Cogswell College for an Audio Engineering Society-hosted lecture and demonstration by MedianiX. The Mountain View-based semiconductor company has pioneered a "virtual multi-axis" ("VMAx") surround-sound technology using only one pair of closely spaced loudspeakers.
In a covert sting operation launched by Stereofool's competitor, Big iF magazine, 24-bit/96kHz tapes have just surfaced revealing a conversation Stereofool editor Acker Johnson (AJ) had with a local dealer in used audio equipment.
Billboard Magazine announced an agreement this week with Liquid Audio, a developer of secure music-delivery systems on the Internet, to make Billboard's extensive database of album reviews and audio previews available through Billboard Online. The audio portion will be provided in Liquid Audio format by the Music Previews Network, the company that provides Music Previews for Billboard Online.
The dirty little secret about consumer CD recorders has recently been getting out: In order to record on one of the new "inexpensive" consumer CD machines from such manufacturers as Pioneer or Philips, you have to purchase special "consumer audio" CD-Rs that can cost three to four times as much as the same CD-R formatted for use with a professional or computer-based CD recorder.
The Public Broadcasting Service (PBS) and Warner Bros. Records announced January 8 that they have entered into a five-year record and television program funding partnership. The arrangement launches the PBS Records label, a new venture that will fuel the production of PBS performance programs and companion recordings. In addition, PBS Records will present music soundtracks from major PBS nonfiction series.
It gets tougher every year to cover a show like the CES. Dropping in on most of the high-end audio rooms at the Alexis Park isn't so bad---the hard part is getting to all the various splinter exhibits scattered around Las Vegas within the allotted four days.
LAS VEGAS, Jan. 10---Meridian has announced its intention to license Digital Harmony's IEEE 1394 (FireWire) technology. "Digital Harmony embodies the technology we can implement to produce the next generation of digital systems for home entertainment." So said Meridian's Bob Stuart, in an announcement sure to be a turning point for the high-end audio industry.